Our Story
Our Story
follow the magic
TO BE HER NOW
We believe that our jewels reveal nature’s magic, expressing its positive energies through carefully chosen natural stones. Each piece is created with intention to inspire mindful, powerful women — TO BE HER NOW — and to awaken a feeling of empowerment, confidence, and inner strength through every jewel.
Where it all began...
Founded by creative designer Robyn Murray, the brand is deeply rooted in a love for travel, culture, and craftsmanship. Growing up in the multicultural city of Cape Town and later traveling through India, Bali, and Sri Lanka, Robyn discovered traditional silversmithing techniques and ancient wisdom surrounding the healing properties of natural gemstones. These experiences form the foundation of every design.
Giving Back
Each jewel is thoughtfully crafted using ethical sourcing, fair trade practices, and intuitive design, while remaining mindful of our environmental impact. By operating primarily online, we focus on quality over quantity and are able to give back by supporting causes that matter deeply to us.
A bold move...
Inspired by Robyn’s personal journey — from Cape Town to Europe — and shaped by motherhood and adventure, every piece invites you to weave your own story into ours and to wear a reminder of the magic that already exists within and around you. ✨💎